Asked by joseph onuorah on Apr 28, 2024
Verified
Freudian theory implies that consumers cannot tell us their true motivations for buying a product.
Freudian Theory
A psychological theory developed by Sigmund Freud that emphasizes the importance of unconscious processes in shaping human behavior and personality.
True Motivations
True motivations are the genuine desires or drives that influence an individual's actions or decisions, often hidden beneath more apparent reasons.
- Understand the function of motivational research in comprehending choices and behaviors of consumers.
Verified Answer
OA
Ogundola AkintoyeMay 04, 2024
Final Answer :
True
Explanation :
Freudian theory suggests that many consumer motivations are unconscious, meaning consumers may not be fully aware of the true reasons behind their purchasing decisions.
Learning Objectives
- Understand the function of motivational research in comprehending choices and behaviors of consumers.
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