Asked by Amanda Loudermilk on Jul 05, 2024
Verified
When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:
A) involvement.
B) motivation.
C) attribution.
D) participation.
Involvement
The degree of interest and personal significance that a consumer attaches to a product, brand, or activity.
Motivation
Refers to the psychological processes that prompt and direct human behavior towards achieving certain goals or fulfilling needs.
- Recognize the relationship between consumer motivation, information processing, and involvement.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
A
Explanation :
Involvement refers to the level of interest and personal relevance that a consumer perceives in a given situation, leading them to pay more attention and process information related to their goals or needs.
Learning Objectives
- Recognize the relationship between consumer motivation, information processing, and involvement.
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