Asked by justin motley on Jul 03, 2024
Verified
Gear Power Inc.,an automobile company,manufactures different cars for different market segments.It markets its SUVs for customers who live in the mountains,sedans for customers in the coastal plains,and smaller hatchback cars for those in big cities.In this scenario,Gear Power Inc.is primarily using _____ variables of market segmentation.
A) demographic
B) psychographic
C) geographic
D) behavioristic
E) ethnographic
Market Segmentation
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
- Identify the bases for market segmentation and their application.
Verified Answer
ZK
Zybrea KnightJul 07, 2024
Final Answer :
C
Explanation :
Gear Power Inc. is using geographic variables for market segmentation by targeting customers based on their location such as mountains, coastal plains, and big cities.
Learning Objectives
- Identify the bases for market segmentation and their application.
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