Asked by Isabel Sanchez on Jun 24, 2024
Verified
Gemini Inc., an American computer manufacturer, uses the same combination of marketing strategies in its foreign and domestic markets. This scenario illustrates that Gemini uses a _____.
A) horizontal integration strategy
B) vertical integration strategy
C) standardized marketing mix
D) differentiated marketing mix
Standardized Marketing Mix
A consistent set of marketing strategies, including product, price, place, and promotion, used across different markets.
Marketing Strategies
Comprehensive plans designed to achieve marketing goals, such as increasing brand awareness and sales, by targeting specific audiences and employing various marketing tools and channels.
Foreign Markets
Markets outside a company's home country where it operates or sells its products and services.
- Acquire knowledge on the pros and cons of standard and bespoke marketing strategies in global marketplaces.
Verified Answer
UM
Uriah McgeeJul 01, 2024
Final Answer :
C
Explanation :
Gemini Inc. is using a standardized marketing mix because it applies the same combination of marketing strategies in both its foreign and domestic markets, rather than tailoring its approach to fit the unique characteristics of each market.
Learning Objectives
- Acquire knowledge on the pros and cons of standard and bespoke marketing strategies in global marketplaces.