Asked by ESTELA LUCCHESI on May 12, 2024
Verified
Three types of companies populate and compete in the global marketplace. Identify and describe each type.
Multinational Firm
A company that conducts business and has facilities and other assets in at least one country other than its home country.
Transnational Firm
A company that operates across national borders, managing production or service facilities in more than one country.
International Firm
A business that engages in commercial transactions across national borders.
- Determine tactics for worldwide competitive marketing strategies.
Verified Answer
(2) A multinational firm views the world as consisting of unique parts and markets to each part differently.
(3) A transnational firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs more than differences.
Learning Objectives
- Determine tactics for worldwide competitive marketing strategies.
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