Asked by JadedFace Beauty on Jun 20, 2024
Verified
Generally, search activity is greater when the purchase is important.
Search Activity
The process of looking for or exploring information, products, or services, motivated by various needs or goals.
- Fathom the crucial role of information exploration and its distinctive variations across consumers.
Verified Answer
GR
Gabbie RuckerJun 22, 2024
Final Answer :
True
Explanation :
When the purchase is important, consumers tend to engage in more search activity to ensure they make an informed decision, comparing options, prices, and quality to find the best fit for their needs.
Learning Objectives
- Fathom the crucial role of information exploration and its distinctive variations across consumers.