Asked by Chelsea Solis on May 14, 2024
Verified
When Bill asked friends which TV set to buy, they warned him against certain ones but praised others. He went to a huge new "electronics supermarket" where he checked out features of the 27-inch HD flat screen. He saw two he liked overall, but one of them had a feature he really liked: 4K. The process by which Bill sought appropriate guidelines to use in making a purchase decision is:
A) information search.
B) browsing.
C) research.
D) window shopping.
Purchase Decision
The process that leads a consumer from identifying a need or desire, through information search and evaluation of alternatives, to the buying action.
Information Search
The process individuals engage in to gather relevant information from various sources in order to make informed decisions or solve problems.
- Explain the role of information search in the consumer decision-making process.
Verified Answer
BI
Brianne IngramMay 21, 2024
Final Answer :
A
Explanation :
The process described is an "information search," where Bill actively seeks advice and evaluates different products to make an informed purchase decision.
Learning Objectives
- Explain the role of information search in the consumer decision-making process.