Asked by Viktoriia Gervasi on Jun 20, 2024
Verified
How are online search engines and social media informing both consumers and marketers, as searches are made for product information?
Search Engines
Digital platforms designed to search the internet for specific information, presented in a list of results based on keywords entered by the user.
Social Media
Platforms and websites that enable users to create and share content or to participate in social networking, including Facebook, Twitter, Instagram, etc.
Consumers
Individuals or groups that use or consume goods and services generated within the economy.
- Understand the influence of online search engines and social media on consumer and marketer behaviors.
Verified Answer
Not surprisingly, social media platforms also play a major role in the search process.
Often a next step is to get more information on other social media platforms, such as blogs, YouTube, Twitter, and Facebook. The goal here is not to collect more technical or performance information, but to get other people's opinions about options in the product category-and to eliminate some brands from consideration. What's more, after they buy a brand, about three-quarters of shoppers who use social media in the process choose to follow it on the company's Facebook page so that they can continue to engage with it in the future.
Learning Objectives
- Understand the influence of online search engines and social media on consumer and marketer behaviors.
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