Asked by TANAJOTI CHANDRA RAJAN on Aug 01, 2024
Verified
How is writing a traditional press release different than other positive messages?
A) You are writing to a specific audience
B) You are writing to the ultimate audience
C) You are writing to a larger audience
D) The details are first,then the good news
E) You are trying to spark the interest of an intermediary
Traditional Press Release
A written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
Ultimate Audience
The final or intended recipients of a message or piece of communication, often considered in the planning phase.
- Differentiate between writing traditional press releases and other forms of positive messaging.
Verified Answer
ZK
Zybrea KnightAug 04, 2024
Final Answer :
E
Explanation :
Writing a traditional press release is different from other positive messages because it is not directly targeting the ultimate audience but rather trying to spark the interest of an intermediary, like a journalist or an editor, who can help disseminate the information to a larger audience. Therefore, the tone and content of a press release should be tailored with this purpose in mind, with details provided first to support the newsworthiness of the release and then followed by the good news.
Learning Objectives
- Differentiate between writing traditional press releases and other forms of positive messaging.