Asked by Breanna Beaver on Jul 19, 2024
Verified
In most companies,news releases are
A) written by interns or marketing trainees.
B) tools for communicating directly with consumers.
C) considered social media releases that can be shared on microblogs.
D) prepared or supervised by specially trained writers in the public relations department.
E) printed for use in newspapers.
News Releases
Official statements issued to the media to announce something of interest, aiming to generate positive coverage or inform the public.
Public Relations Department
A division within an organization responsible for managing its image and communication with the public and media.
- Contrast the process of writing standard press releases with other approaches to positive communication.
Verified Answer
KR
karishma ranjanJul 24, 2024
Final Answer :
D
Explanation :
In most companies, news releases are prepared or supervised by specially trained writers in the public relations department. These writers have the expertise to craft the message in a way that will be appealing to journalists and other media professionals who are the target audience for the release. This ensures that the message is accurate, clear, and effective in achieving the company's goals of generating media coverage and positively influencing public perception.
Learning Objectives
- Contrast the process of writing standard press releases with other approaches to positive communication.