Asked by Julie Wilson on Sep 28, 2024
Identifying target markets is similar to conducting a portfolio analysis.
Target Markets
A specific group of consumers at which a company aims its products and services.
Portfolio Analysis
Portfolio analysis is the process of evaluating and managing a collection of investments, assets, or business units to optimize performance and align with strategic goals.
- Understand the criteria for selecting target markets and evaluating segment attractiveness.
Learning Objectives
- Understand the criteria for selecting target markets and evaluating segment attractiveness.