What is the first step in the process of selecting a target market?

A) positioning segments in a market portfolio
B) determining competitive superiority
C) searching for competitive advantages
D) evaluating segment attractiveness

Target Market

A specific group of potential consumers towards which a company directs its marketing efforts and strategies to sell its products or services.

Competitive Superiority

The advantage that a company has over its competitors, allowing it to generate greater sales or margins and/or retain more customers.

Segment Attractiveness

Evaluation of a market segment based on criteria such as size, growth, profitability, and compatibility with business objectives.