In a buying center,the ________ serves as an expert about an aspect of the purchase.

A) gatekeeper
B) influencer
C) buyer
D) user

Buying Center

A group of individuals within an organization who are involved in the decision-making process for purchasing goods or services.

Influencer

An individual who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.