Asked by Ailis Galdo on Jul 07, 2024
Verified
In the beginning of a group sales presentation, a salesperson should:
A) explain how the FAB formula will be used in the presentation.
B) provide every member of the group with a customer profile.
C) give quality assurances and qualifications.
D) ignore the group's behavioral style.
E) summarize the marketing plan.
FAB Formula
A sales technique focusing on the features, advantages, and benefits of a product, designed to present its value proposition effectively.
Customer Profile
A detailed description of the characteristics, behaviors, and demographics of a business's typical customers.
- Understand the importance of establishing credibility and building a rapport in sales presentations.
Verified Answer
AS
Andrew Shabanov-GomezJul 11, 2024
Final Answer :
C
Explanation :
Providing quality assurances and qualifications in the beginning of a group sales presentation helps establish credibility and builds trust with the audience. This can then create a more receptive environment for the rest of the presentation. Choices A, B, D, and E might not be as relevant or effective in the beginning of a group sales presentation.
Learning Objectives
- Understand the importance of establishing credibility and building a rapport in sales presentations.
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