Asked by Donna Gentry on May 11, 2024
Verified
In the context of persuasion, which of the following is true of characteristics of a source?
A) A source who is perceived as an expert is not considered persuasive enough.
B) Endorsers of a product are effective when they are perceived as trustworthy.
C) Attractiveness of a source does not influence its persuasiveness.
D) Testimonials are the most effective technique in advertising.
Source Persuasiveness
relates to the effectiveness and credibility of a communicator in influencing the beliefs, attitudes, or behaviors of others.
Product Endorsers
Individuals, often celebrities or experts, who promote a product or brand by recommending it or associating their image with it.
Advertising Technique
Strategies used by marketers to promote products, services, or ideas to consumers.
- Apprehend the strategy and effects of convincing and shifting viewpoints within an organizational milieu.
Verified Answer
Learning Objectives
- Apprehend the strategy and effects of convincing and shifting viewpoints within an organizational milieu.
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