Asked by Gustavo Perez-Ramirez on May 11, 2024
Verified
In the context of the elaboration likelihood model of persuasion, a target's level of involvement with an issue is not important in determining the most effective route to persuasion.
Elaboration Likelihood Model
A theory in social psychology that explains two routes of persuasion: the central route for people highly involved in the content, and the peripheral route for less engaged audiences.
- Understand the mechanisms of persuasion and attitude change within organizations.
Verified Answer
AB
Arnoldo BarredaMay 12, 2024
Final Answer :
False
Explanation :
The elaboration likelihood model of persuasion posits that a target's level of involvement with an issue is crucial in determining whether the central route (high involvement, where the quality of arguments matters most) or the peripheral route (low involvement, where cues outside the argument's quality are more influential) to persuasion is more effective.
Learning Objectives
- Understand the mechanisms of persuasion and attitude change within organizations.
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