Asked by Hannah Brown on Jun 29, 2024
Verified
Strong attitudes are more likely to determine behavior than weak attitudes.
Strong Attitudes
Deeply held beliefs that are resistant to change and can significantly influence behavior and perception.
- Comprehend the strategies and theoretical frameworks associated with influencing persuasion and modifying attitudes, which include the application of fear appeals and the detail-oriented elaboration likelihood model.
Verified Answer
EA
Emilie AssaadJul 04, 2024
Final Answer :
True
Explanation :
Studies have shown that strong attitudes are more predictive of behavior than weak attitudes. Strong attitudes are those that are firmly held and frequently accessed, while weak attitudes are less strongly held and less frequently accessed. When an attitude is strong, it is more likely to influence behavior because it is more easily accessible in memory and more resistant to change.
Learning Objectives
- Comprehend the strategies and theoretical frameworks associated with influencing persuasion and modifying attitudes, which include the application of fear appeals and the detail-oriented elaboration likelihood model.
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