Asked by Nicholas Paradas on Jul 22, 2024
Verified
In the market segmentation process,customer needs,wants,and demands are considered segment ________.
A) bases
B) descriptors
C) specializations
D) psychographics
Segment Descriptors
Attributes or characteristics used to define and differentiate subsets of a market or population.
Market Segmentation
The practice of dividing a target market into approachable groups based on characteristics like demographics, needs, priorities, common interests, and other psychographic or behavioral criteria.
- Acknowledge the critical role played by the understanding of consumer needs, wants, and demands in the division of market segments.
Verified Answer
HC
Hasrat ChauhanJul 25, 2024
Final Answer :
A
Explanation :
Customer needs, wants, and demands are the foundation or basis for segmenting a market. These factors are analyzed to identify groups of customers with similar characteristics and preferences, allowing companies to target their marketing efforts more effectively. Segment descriptors are the specific characteristics used to define segments, while psychographics refer to factors such as personality, values, and attitudes that may influence purchasing behavior. Specializations are not typically used in the market segmentation process.
Learning Objectives
- Acknowledge the critical role played by the understanding of consumer needs, wants, and demands in the division of market segments.
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