Asked by shanti manokaran on Jun 27, 2024
Verified
In the _____ to market segmentation,a company develops one marketing strategy for a single market segment.
A) mass market approach
B) total-market approach
C) differentiated approach
D) multi-segment approach
E) concentration approach
Total-Market Approach
A marketing strategy that aims to broaden the reach and applicability of a product or service to all potential consumers, not just targeted segments.
- Understand the principles of total-market, niche-market, and multi-segment marketing strategies and their outcomes.
Verified Answer
CM
Christian MendozaJul 03, 2024
Final Answer :
E
Explanation :
In the concentration approach to market segmentation, a company focuses its efforts on a single market segment, developing one marketing strategy specifically tailored to meet the needs of that segment. This approach contrasts with strategies that target multiple segments or the entire market.
Learning Objectives
- Understand the principles of total-market, niche-market, and multi-segment marketing strategies and their outcomes.
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