Asked by Anthony Scalisi on Sep 28, 2024
In which phase of the product life cycle would promotion needs be high and product distributions be limited?
A) decline
B) growth
C) maturity
D) introduction
Product Life Cycle
Refers to the stages a product goes through from its introduction into the market, growth in acceptance, maturity, and eventually its decline.
Promotion Needs
Requirements identified by a company to increase awareness or sales of its products through various marketing strategies.
Product Distributions
The process or strategy of making a product available for consumption by distributing it to the end consumer.
- Identify the stages of the product life cycle and their marketing implications.
Learning Objectives
- Identify the stages of the product life cycle and their marketing implications.