Asked by Mariela Arches on Apr 24, 2024
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Increasing liberalization in the Chinese economy has prompted a large improvement in the country's Global Retail Development Index (GRDI).
Liberalization
The process of eliminating restrictions and limitations, typically in the context of economic policies to encourage free trade, open markets, and reduced government interventions.
Global Retail Development Index
An annual study that ranks countries based on the attractiveness and potential of their retail markets for investment by retail companies.
- Evaluate the impact of worldwide trends on marketing approaches.
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Learning Objectives
- Evaluate the impact of worldwide trends on marketing approaches.
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