Asked by Murooj Ameen on Sep 28, 2024
Individuals who really like a product and recommend the product to others most likely have ________ loyalty.
A) attitudinal
B) demographic
C) behavioral
D) psychographic
Attitudinal Loyalty
A customer's psychological commitment or attachment to a brand, often reflected in repeat purchases or preferences.
Psychographic
A classification criterion based on people's lifestyles, activities, interests, opinions, and values to understand consumer behavior better.
Behavioral
Relating to the actions and reactions of individuals or groups in response to stimuli.
- Understand the concept of customer loyalty and different types of loyalty.
Learning Objectives
- Understand the concept of customer loyalty and different types of loyalty.
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