What does a gap in a staircase analysis most likely represent?

A) misidentified market segments
B) shrinking brand loyalty
C) lost potential sales
D) outdated products

Staircase Analysis

A method used to assess and plan a product's or project's steps towards achieving a series of short-term goals leading towards a long-term goal.

Potential Sales

An estimate of the total sales revenue a company can potentially achieve in a specific market under ideal conditions.

Market Segments

Divisions within a market that congregate consumers or organizations with similar needs and characteristics, allowing for targeted marketing strategies.