Asked by Luthando Bongobi on Jul 27, 2024
Verified
________ is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth.
A) Operational planning
B) Strategic planning
C) Portfolio analysis
D) SWOT analysis
Strategic Planning
A systematic process of envisioning a desired future, and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Managerial Decision
A decision-making process by managers that involves choosing between possible solutions to a problem to achieve the best possible outcome for their organization.
Capabilities
Refer to a company's ability, resources, and skills to carry out its strategy and achieve its objectives.
- Understand the core concepts of strategic planning in marketing.
Verified Answer
Learning Objectives
- Understand the core concepts of strategic planning in marketing.
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