Which term refers to different events and changes that could affect the marketing strategy both externally and internally?

A) possible futures
B) pro forma goals
C) budget projections
D) potential valuations

Possible Futures

Various scenarios or outcomes that could occur based on current trends or decisions.

Marketing Strategy

An organization's comprehensive plan formulated for successfully promoting and selling its products or services, focusing on the optimal use of the four Ps: product, price, place, and promotion.

Pro Forma Goals

These are projected financial statements or goals that a company uses for planning purposes, reflecting expectations of how financial results should appear under certain scenarios.