Asked by Grant Friesen on May 28, 2024
Verified
Issues management is reactive,while crisis communication is proactive.
Issues Management
The proactive process of identifying, evaluating, and responding to issues and trends that could affect an organization’s relationships with its stakeholders and its reputation.
Crisis Communication
A specialized area of public relations designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.
- Comprehend the importance of managing issues to prevent and alleviate crises.
Verified Answer
SR
Stephanie RicciMay 30, 2024
Final Answer :
False
Explanation :
Issues management is proactive, aiming to identify and address potential problems before they escalate, while crisis communication is reactive, dealing with the response to an event after it has occurred.
Learning Objectives
- Comprehend the importance of managing issues to prevent and alleviate crises.
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