Asked by Sarah Albertson on Jul 21, 2024
Verified
It is not necessary for a retailer to work on building and maintaining a positive store image-it usually happens on its own.
Store Image
The perception or impression that consumers have of a retail store based on its atmosphere, quality of goods, level of service, and overall shopping experience.
- Recognize the components that influence the ambiance of a store.
Verified Answer
DS
David SiedomaJul 25, 2024
Final Answer :
False
Explanation :
Building and maintaining a positive store image requires deliberate effort and strategies by the retailer, as it does not happen automatically. This involves aspects like customer service, store layout, product selection, and marketing efforts to create a favorable perception among consumers.
Learning Objectives
- Recognize the components that influence the ambiance of a store.
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