Asked by JORDAN ESCOBAR on Jul 03, 2024
Verified
Kim wants to create a unique image for her store to influence customers shopping there to make a purchase, so she will most likely focus on
A) atmospherics.
B) billboard and other outdoor advertising.
C) supply chain relationships.
D) off-price wholesaling.
E) mass media advertising.
Atmospherics
The use of space, color, lighting, scents, and sounds within a retailer's environment to influence the perception and behavior of customers.
Unique Image
A distinctive visual or brand identity that sets a product, person, or company apart from its competitors.
Shopping
The act of browsing, selecting, and purchasing goods or services from retailers, either in-store or online.
- Identify the importance of store atmospherics and image in influencing customer purchasing behavior.
Verified Answer
ZK
Zybrea KnightJul 06, 2024
Final Answer :
A
Explanation :
Atmospherics refers to the physical elements of a store's design and layout that can influence customers' emotions and behavior. By creating a unique and attractive ambiance, Kim can encourage customers to feel comfortable and excited about shopping at her store, ultimately leading to more purchases.
Learning Objectives
- Identify the importance of store atmospherics and image in influencing customer purchasing behavior.