Asked by Helmut Andres Florencia Roldan on May 26, 2024
Verified
It is wise to use the account segmentation approach in a market with heterogeneous needs.
Heterogeneous Needs
Diverse requirements or desires of customers or clients, reflecting the variation in their preferences, situations, or circumstances.
Account Segmentation
The process of applying different selling strategies to different customers.
- Acknowledge the function of account segmentation and the oversight of sales territory distribution.
Verified Answer
NS
Naeemah SandersMay 31, 2024
Final Answer :
True
Explanation :
Account segmentation is a strategy of dividing customers into different segments based on their needs, preferences, and behaviors. In a market with heterogeneous needs, customers have different requirements, which makes it challenging for businesses to develop a one-size-fits-all marketing strategy. Account segmentation helps companies create targeted marketing campaigns specific to each customer segment, which ultimately leads to higher customer satisfaction and increased sales.
Learning Objectives
- Acknowledge the function of account segmentation and the oversight of sales territory distribution.