Jann Wenner, founder of Rolling Stone magazine says that he makes decisions based on personal preferences and his own ideas about "what would be fun," rather than focusing on market research or financial reports. Wenner's information-processing style is predominantly __________.

A) temporal
B) intuitive
C) balanced
D) thinking style
E) casual

Information-Processing Style

An individual's preferred method of gathering, interpreting, and organizing information.

Market Research

The process of gathering, analyzing, and interpreting information about a market, including about its potential customers.

Financial Reports

Formal records or statements summarizing the financial activities, position, and performance of a business, organization, or individual.