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Asked by Kathryn Turner on Jun 28, 2024

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Joel had been seeing ads for the Ford Fusion car for months. When he was ready to buy a car, he went to his Ford dealership and ultimately purchased the Fusion. This is an example of the lagged effect.

Ford Fusion

A mid-size sedan manufactured by Ford Motor Company, known for its stylish design, fuel efficiency, and advanced technology features, but production was discontinued as Ford shifted focus to SUVs and trucks.

Ads

Ads, short for advertisements, are paid messages by businesses or individuals intended to inform or persuade potential customers about products, services, or ideas.

Lagged Effect

A delayed response to a marketing communication campaign.

  • Grasp the concept of the lagged effect in marketing and its implications for consumer purchasing behavior.
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Ellie PetersonJul 01, 2024
Final Answer :
True
Explanation :
The lagged effect refers to the delayed response to advertising, where a consumer may not purchase a product until weeks or months after being exposed to ads. In this scenario, Joel had been exposed to the Fusion ads for months before eventually purchasing the car, which is an example of the lagged effect.

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