Asked by Chasity Fields on Apr 28, 2024

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Keri Marten has opened a day care center for children aged one to six. She seeks the assistance of local pediatricians in identifying those in need of her services. Identify the method of prospecting utilized by Keri.

A) Cold canvas
B) Center of influence
C) Group
D) Public exhibition
E) Endless chain

Center of Influence

An individual or entity that possesses significant sway or authority within a community, often used in marketing to access broader networks.

Day Care Center

A facility that offers care and educational activities for young children during the day while their guardians are at work or otherwise engaged.

Pediatricians

Medical doctors specializing in the care and treatment of infants, children, and adolescents, focusing on their physical, emotional, and developmental health.

  • Acquire knowledge on the center of influence approach and how it is applied in client acquisition strategies.
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AF
Ashlee FendallMay 01, 2024
Final Answer :
B
Explanation :
Keri is using the "center of influence" method by reaching out to pediatricians who can influence or refer parents of children aged one to six to her day care center. Pediatricians are trusted figures whose recommendations are likely to be taken seriously by parents, making them a strategic point of influence for Keri's target market.