Asked by Georgia Faulkner on Apr 29, 2024
Verified
Large amusement parks charge entrance fees rather than fee per ride because
A) Customers are more sensitive to paying a fee per ride
B) Customers are less sensitive to paying a fee per ride
C) Customers view paying per ride as a smaller cost
D) None of the above
Entrance Fees
Charges that must be paid as a condition of gaining entry to a service, facility, event, or market.
Amusement Parks
These are entertainment venues that feature rides, games, and other attractions for fun and amusement.
- Evaluate pricing strategies for maximizing sales and their effects on consumer buying behaviors.
Verified Answer
DC
Daniel CastroApr 30, 2024
Final Answer :
A
Explanation :
Customers are generally more sensitive to paying a fee per ride because they perceive each payment as an additional cost, making them more aware of their spending. Charging an entrance fee allows customers to enjoy multiple attractions for a single price, potentially increasing their perceived value and satisfaction.
Learning Objectives
- Evaluate pricing strategies for maximizing sales and their effects on consumer buying behaviors.
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