Asked by Nathan Perrine on Apr 26, 2024
Verified
List the elements of an information technology system used to help answer marketing questions.
Information Technology System
A system composed of hardware, software, data, and networking components designed to collect, process, and distribute information efficiently.
Marketing Questions
Inquiries that focus on identifying target markets, understanding customer needs, and developing strategies to meet those needs through products or services.
- Understand the quintet of phases within the approach to marketing research.
Verified Answer
TW
Timisiha WalkerMay 01, 2024
Final Answer :
An information technology system used to satisfy an organization's needs for marketing information includes: (1) the marketing researcher or data scientist with access to a computer; (2) cloud environment-data storage-and cloud computing capabilities, consisting of external and internal databases housed in a data warehouse; (3) buying queries (or a set of questions) of the system; (4) analytical tools to analyze, organize, and present data; and (5) the results, displayed in print or on a computer monitor, in the form of text, tables, charts, graphics, etc. See Figure 8-5.
Learning Objectives
- Understand the quintet of phases within the approach to marketing research.
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