Asked by Preanna Williams on Jun 18, 2024
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________ marketing research is the systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company operating internationally.
International Marketing Research
The process of gathering and analyzing data from global markets to make informed marketing decisions on an international scale.
Systematic Design
A methodical approach to design that follows a specific sequence of steps to achieve a structured output.
Analysis
The process of examining data or information to draw conclusions or make informed decisions.
- Comprehend the procedural steps and considerations in designing marketing research.
- Appreciate the complexity of international marketing research and the factors influencing it.
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Learning Objectives
- Comprehend the procedural steps and considerations in designing marketing research.
- Appreciate the complexity of international marketing research and the factors influencing it.
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