Asked by Komal Klair on May 23, 2024
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Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?
Ethical Issue
A moral challenge or dilemma arising in a situation, where a decision must be made about the right or wrong action.
Customer Information
Customer information refers to data and insights collected about consumers, such as demographic details, purchasing behavior, preferences, and feedback, which businesses use for marketing and customer service improvements.
- Examine methods to alleviate consumer apprehensions about privacy in marketing research endeavors.
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Learning Objectives
- Examine methods to alleviate consumer apprehensions about privacy in marketing research endeavors.
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