Asked by Danielle Hatch on May 03, 2024
Verified
Marketing has traditionally been divided into a set of four interrelated decisions known as the marketing mix, or four Ps, which includes
A) product.
B) planning.
C) performance.
D) persistence.
E) parcel.
Marketing Mix
A tool used by businesses to determine and adjust the right combination of the four P's (Product, Price, Place, Promotion) for their marketing strategy to reach their target market effectively.
Interrelated Decisions
Decisions that are connected in such a way that the outcome of one influences the outcomes of others.
Four Ps
A marketing model that encompasses Product, Price, Place, and Promotion, which are considered the core drivers of marketing strategies.
- Identify the elements of the marketing mix (four Ps) and their roles in marketing strategies.
Verified Answer
ZK
Zybrea KnightMay 05, 2024
Final Answer :
A
Explanation :
The marketing mix, also known as the four Ps, refers to the four interrelated decisions that marketers make when creating a marketing strategy. These four Ps are product, price, promotion, and place. Planning, performance, persistence, and parcel are not part of the traditional marketing mix.
Learning Objectives
- Identify the elements of the marketing mix (four Ps) and their roles in marketing strategies.