Asked by Franco Volschenk on May 13, 2024
Verified
Marketing messages ________.
A) encourage potential buyers to make a purchase decision then and there
B) are synonymous with sales messages
C) focus on such tasks as introducing new brands to the public and providing product information
D) do not follow the AIDA model
Marketing Messages
Communications designed to influence consumer behavior and perceptions about a product, service, or brand.
Sales Messages
Communications aimed at persuading potential customers to buy a product or service.
New Brands
Companies or products recently introduced to the market, seeking to establish a unique identity and market position.
- Identify and employ different structures of persuasive writing and their functions.
- Distinguish between the selling points and the benefits within marketing communications.
Verified Answer
MA
Marleni AlvarengaMay 14, 2024
Final Answer :
C
Explanation :
Marketing messages can have various objectives, from introducing new products or brands to providing information about existing products. Their goal is not just limited to encourage potential buyers to make a purchase decision then and there, unlike sales messages. Marketing messages can also be designed to create brand awareness, generate leads, build customer loyalty, and more. However, marketing messages can still follow the AIDA model, which stands for Attention, Interest, Desire, and Action, although they may not always do so.
Learning Objectives
- Identify and employ different structures of persuasive writing and their functions.
- Distinguish between the selling points and the benefits within marketing communications.
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