Asked by Doris Mansueto on Aug 01, 2024
Verified
The benefits of a product can be
A) practical but not emotional.
B) emotional but short term.
C) both practical and/or emotional.
D) neither practical nor emotional.
E) short term but not practical
Practical Advantages
The tangible benefits or usefulness that something offers in real-world situations.
Emotional Benefits
Emotional benefits are the positive feelings or emotional responses a consumer perceives they will gain from using a product or service.
- Recognize and differentiate between unique selling propositions and advantages within business correspondences.
Verified Answer
ZK
Zybrea KnightAug 06, 2024
Final Answer :
C
Explanation :
The benefits of a product can be either practical (such as cost savings or efficiency) or emotional (such as enhanced social status or luxury). Some products may even offer both practical and emotional benefits, such as a luxury car that is not only aesthetically pleasing but also offers advanced safety features. Therefore, option C is the best choice.
Learning Objectives
- Recognize and differentiate between unique selling propositions and advantages within business correspondences.
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