Asked by Kylee Israelsen on May 14, 2024
Verified
Marriott International uses special customer software to track information on customer preferences. Requests for things like a king-size bed, a non-smoking room, etc. are kept on file. Marriott's ___ management strategically tries to build a long-lasting relationship and add value for the customers.
A) critical response
B) customer relationship
C) external
D) internal
E) product
Customer Relationship Management
A strategy for managing an organization's relationships and interactions with customers and potential customers.
Customer Preferences
Refers to the desires, tastes, or inclinations that customers have regarding products or services, which can influence their buying behavior.
- Gain an insight into the significance and approaches of customer relationship management (CRM) in boosting business outcomes.
Verified Answer
GR
Gabriela ResendezMay 20, 2024
Final Answer :
B
Explanation :
The passage states that Marriott International uses customer software to track information on customer preferences in order to build a long-lasting relationship and add value for the customers, indicating a focus on customer relationship management. The other choices are not mentioned or implied in the passage.
Learning Objectives
- Gain an insight into the significance and approaches of customer relationship management (CRM) in boosting business outcomes.
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