To establish a CRM program it is important to know that all customers want

A) a deal
B) a rebate if the delivery is late
C) high quality, low price and on-time delivery
D) anything they can get cheap
E) the very best regardless of the price

CRM Program

Customer Relationship Management program; a system for managing a company's interactions with current and potential customers, often leveraging data analysis about customers' history with a company to improve business relationships.

On-time Delivery

The measure of a company's ability to fulfill its service or product delivery commitments within the agreed upon timeframe, critical for customer satisfaction and loyalty.