Asked by Brittney Paige on Sep 28, 2024
Verified
Matching a firm's competitive advantages with attractive market opportunities is best known as ________.
A) targeting
B) positioning
C) segmenting
D) differentiating
Differentiating
Differentiating involves making a product or service stand out from its competitors, through unique features, branding, or quality.
Competitive Advantages
Unique attributes or capabilities a company possesses that allow it to outperform its competitors.
Market Opportunities
Potential areas where a company can invest in product development, marketing, or expansion to meet emerging customer needs or demands.
- Understand the concept of matching a firm's competitive advantages with attractive market opportunities.
Verified Answer
Learning Objectives
- Understand the concept of matching a firm's competitive advantages with attractive market opportunities.
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