Asked by Jahmorai Thomas on May 17, 2024
Verified
McDonaldization refers to which of the following?
A) The spread of McDonalds around the world
B) The global brand McDonalds
C) The push for uniformity of brand messaging across the globe
D) The tendency for all fast food chains to copy McDonalds
McDonaldization
The process by which the principles of the fast-food industry, such as efficiency and standardization, dominate other sectors of society.
Uniformity
The quality or state of being uniform; consistency in form, manner, or character among elements of a group.
Fast Food
A type of food service that emphasizes speed of service and convenience, offering quick meals that are typically high in calories and low in nutritional value.
- Understand the concept and implications of McDonaldization in the context of global branding.
Verified Answer
KM
Krsna MarieMay 21, 2024
Final Answer :
C
Explanation :
McDonaldization refers to the push for uniformity of brand messaging across the globe, a concept derived from the operations of the McDonald's corporation. It emphasizes efficiency, predictability, calculability, and control through non-human technology.
Learning Objectives
- Understand the concept and implications of McDonaldization in the context of global branding.