Neutrogena is a well-known brand of shampoo sold in a distinctively shaped unbreakable bottle. A major New York store sells shampoo in a nearly identical-looking bottle with its own name on it. Consumers who purchase the private label brand assuming it shares the product attributes of Neutrogena are showing the influence of:

A) stimulus discrimination.
B) extinction.
C) unconditioned stimulus.
D) stimulus generalization.

Stimulus Generalization

A psychological phenomenon in which a response to a specific stimulus becomes associated with similar stimuli, causing the same response.

Stimulus Discrimination

Stimulus Discrimination is the learned ability to differentiate among similar stimuli and respond only to the actual stimulus linked to a positive or negative reinforcement.

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally and automatically triggers a response without prior learning or conditioning.