Asked by Laney Reynolds on May 20, 2024
Verified
Which of the following is NOT a marketing strategy based upon stimulus generalization?
A) look-alike packaging
B) masked branding
C) product line extensions
D) family branding
Stimulus Generalization
The tendency for a conditioned response to be triggered by stimuli similar to the original conditioning stimulus.
Look-Alike Packaging
Packaging designed to mimic the appearance of a popular brand's product, often to confuse consumers or to leverage the brand's identity.
Masked Branding
Masked branding is a strategy where a company's products are marketed without clear association with the parent brand, often to appeal to a different market segment or to test new markets.
- Identify the concepts of extinction, stimulus generalization, and stimulus discrimination in learning environments.
- Elucidate the strategic employment of branding methods like masked branding, family branding, and licensing within the realm of marketing.
Verified Answer
AM
Amber MoodyMay 20, 2024
Final Answer :
B
Explanation :
Masked branding is a strategy where the brand's connection to the product is minimized or hidden, not relying on stimulus generalization, which involves creating a similar response to similar stimuli.
Learning Objectives
- Identify the concepts of extinction, stimulus generalization, and stimulus discrimination in learning environments.
- Elucidate the strategic employment of branding methods like masked branding, family branding, and licensing within the realm of marketing.