Asked by Danielle Tabor on Jul 13, 2024
Verified
Olive Inc., an American health care company, has developed a health drink for pregnant women. A 14-oz. jar of the health drink is priced at $9.99. Olive has distributed samples of the health drink to pharmaceutical stores and maternity hospitals across the United States. This scenario illustrates Olive's _____.
A) organizational structure
B) marketing mix
C) corporate governance
D) brand image
Marketing Mix
The set of tactical marketing tools—Product, Price, Place, Promotion—that a company uses to produce a desired response in a target market.
Health Drink
A beverage designed to provide health benefits, including vitamins and minerals, to the consumer beyond a simple nutritional value.
Pharmaceutical Stores
Retail outlets specializing in the sale of medications and other health-related products.
- Understand the importance of the marketing mix in the formulation and application of marketing strategies.
Verified Answer
TP
Tonya PoseyJul 20, 2024
Final Answer :
B
Explanation :
The scenario illustrates Olive's marketing mix, which includes product (health drink for pregnant women), price ($9.99 for a 14-oz. jar), place (distribution to pharmaceutical stores and maternity hospitals across the United States), and promotion (distributing samples).
Learning Objectives
- Understand the importance of the marketing mix in the formulation and application of marketing strategies.