One of the reasons service failures need to be addressed quickly is to

A) minimize the zone of tolerance.
B) increase empowerment zones.
C) avoid negative word of mouth from upset customers.
D) avoid a situational ethics conflict.
E) keep management from finding out what happened.

Negative Word of Mouth

The act of consumers sharing unfavorable opinions or experiences about a product, service, or brand with others, which can potentially harm the business's reputation.

Service Failures

Situations in which a business fails to meet customer expectations in the delivery of its services, leading to dissatisfaction and potential loss of trust.