Primary activities _________ add value directly to the firm's products or services; support activities _________ add value directly to the firm's products or services.

A) do; do
B) do; do not
C) do not; do
D) do not; do not

Primary Activities

Those business activities related to the production and distribution of the firm’s products and services, thus creating value.

Support Activities

Business activities that do not add value directly to a firm’s product or service under consideration but support the primary activities that do add value.

Add Value

To add value means to enhance or increase the worth of a product or service through additional features, improved quality, or enhancement of some form.