Research indicates that individuals high in ____ are likely to give low ratings to generic brands.

A) need for closure
B) achievement motivation
C) public self-consciousness
D) internal locus of control

Generic Brands

Products marketed without a branded name, often positioned as lower-cost alternatives to well-known brands.

High Ratings

A term used to indicate a positive evaluation or assessment, usually referring to quality, performance, or satisfaction in various contexts (e.g., product reviews, service evaluations).

Need for Closure

A psychological term describing an individual's desire for a clear and definite answer to a question or decision, to avoid ambiguity or uncertainty.