Asked by Kathryn Rowan on May 27, 2024
Verified
Research indicates that the presence of credit card stimuli is associated with ____.
A) having a marked preference for lower prices
B) making quicker decisions to spend
C) delaying decisions to purchase an item
D) having a negative view of credit card use
Credit Card Stimuli
Factors or cues associated with the use of credit cards, such as branding or marketing, that can influence consumer behavior or spending patterns.
- Master the association between external conditions and their influence on consumer perception and decision-making.
Verified Answer
AS
Ahmad ShukriMay 28, 2024
Final Answer :
B
Explanation :
Research shows that the presence of credit card stimuli can lead individuals to make quicker decisions to spend money, as it often reduces the pain of paying and makes the transaction seem less real compared to using cash.
Learning Objectives
- Master the association between external conditions and their influence on consumer perception and decision-making.
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